By Angela D Clark

YouTube is now one of the world’s best loved websites. There are tens of billions of YouTube videos viewed each month. This means that for Internet marketers it’s a goldmine of opportunity. With videos so easy to make these days, you’d be crazy not to take advantage of it.

Everyone does content marketing, but video marketing offers something more. One of the main advantages is that it gives your audience another format through which to absorb information. Some people aren’t ‘readers.’ Instead, they can get your message by watching a video.

It’s also great for marketers because it’s so easy to make high quality videos. You don’t need a production team or a budget. Your videos don’t have to be anything fancy at all. You can use a software program to record your screen and voice, or you can just sit in front of your computer’s camera and talk straight to your viewers.

Getting Seen on YouTube

With so many millions of videos for viewers to choose from, the real challenge is getting your videos seen. There are lots of different ways to do this. First of all, your videos should be keyword optimized. They’ll come up in Google and YouTube searches that way. Optimize your title and description, and be sure to include relevant tags. Since Google is now experimenting with voice recognition software to index videos, make sure your video uses your keyword as well.

Your title and description need to sell the video as well. Just like titles for your blog posts or distribution articles, make sure that the title is attention-grabbing. Use your description to tell the viewer what they’ll get out of the video and how it will help to solve their problems.

When you produce a new video, tell everybody about it. Update your Facebook page with a link to the video and tweet it to all of your followers. Put the word out to your list and anybody else you think might want to watch it.

YouTube Is a Social Network

One of the things people often forget is that YouTube is a social networking site. That’s why you get a profile. You can become friends with other YouTube users. Most marketers fail to take advantage of the site’s social potential. Make friends on YouTube and build up a network of people in your niche who have similar audiences to yours.

Your Video Content

Finally, what’s going to help you more than the exposure or traffic you get is the content of your videos. Make them not only helpful and valuable to your viewers, but also as entertaining as possible. This will make them want to see what else you have to offer and share your videos with all of their friends.

Want seven more ways to jump start your side hustle and begin making money from home? Download Angela’s free step by step system for more ways to make money in your sleep or check out Angela’s blog for more useful tips! Angela D. Clark is an internet entrepreneur and blogger who writes about ways to make a passive income online.

Article Source:  Using YouTube to Drive Traffic to Your Site

By Veda Horner

Finding the right targeted keywords for Search Engine Optimization will greatly improve the chance of your website being found by the people who are looking to buy your product or service. Why is SEO an excellent marketing strategy because it is a low to no cost long term content strategy It may take 3 to 6 months to get your site optimized but the rewards can be very profitable in the long run.Your website has the potential to generate free targeted traffic for your business for years to come.

What is Search Engine Optimization? It is the process of improving the visibility of a website by search engines via the ‘natural’ or unpaid organic search results. SEO considers how search engines work and what people search for. Your goal is to get your website ranked on the first page of Google or any other search engine and in the top 5 or 6 spots on the left side of the page The higher on the page you are the more frequently your site appears in the search results list and the more visitors you will receive from the search engines. It has been proven that when people read a page they read from left to right across the page.

So why are targeted keywords so important in SEO?

There are 4 types of people searching on the internet:

The Information Seeker, looking for general information on a solution, but not ready to buy yet.

The Researcher, already been looking for the right choice, but not ready to buy yet.

The Buyer, may or may not already be involved in a business and is looking for answers.

Hot, this person already knows what they want and are looking to buy or join, they have the exact name of what they want.

As you can see there are many different reasons as to why people are searching on the internet. It is up to you to find the right keywords so the buyer or that hot prospect can find you.This is why it is important to know your niche and the keywords that best describe it. You need to know how people are searching for your product, service or the information that you are offering. You need to think like your perfect prospect. What would they type in the search bar?

The best keywords should be at least 2-5 words long called ‘long tail’ keywords. The majority of the people searching on the internet type in more than one word to find what they are looking for. If your niche is ‘Make Money’ than a keyword you may want to target is ‘how to make money online’ or any variation of it. But first you need to research the keywords you want to target as to searches, relevance and competition. Google AdWords Keyword Tool is a free resource that will give you a list of keywords related to you original query, search volume, competition and trends. Wordtracker, the free version will also give you a list of related keywords and phrases and search volume. Those are just two of the many free and paid keyword tools available.

The last point to consider in optimizing the content on your website with your targeted keywords. Below is a list of the places to add your keyword:

in the title of your page

throughout the copy but no more than 3 to 5%

header tags H1, H2 H3

meta tags

image file paths and in the images ‘alt text’

URL

SEO Pressor is a WordPress plugin you can buy if want help with on page SEO.

Remember keyword relevance is more important than keyword density (avoid keyword stuffing). Search engine optimization is a low cost long term content marketing strategy. Find the right keywords and you can generate highly targeted traffic to your SEO website.

Veda Horner If you found this article of value you can find more marketing strategies on my blog at http://www.vedahorner.com. Be sure to get your Free Report “The Top 5 Strategies For Generation Targeted Free Leads.

Article Source:  The Importance Of Finding The Right Keywords To Generate Highly Targeted Traffic To Your SEO Website

By Andrew Mollison

To get sales of your product or subscribers to your service or newsletter, then you need to get traffic, as without traffic you will not get either.

Yet generating website traffic is one of the hardest things to do, sure you may get lucky and invent the next Facebook or Twitter, but for the vast amount of websites then getting traffic is not easy. Indeed a lot of people who build their own websites struggle just to get their sites indexed in Google.

If generating traffic was easy we would all be Internet millionaires!

So if you have a website, or want to start one then how do you go about getting traffic?

Well there are two ways in which to do this, buy it or carry out Search Engine Optimization (SEO) in order to gain free traffic.

Buying traffic can bring goods results if your site converts its sales well, but can cost you dearly if it does not. There are various forms of what we can class as “Paid” traffic, from buying banner ad space on other sites through to using Pay Per Click (PPC) ads. Depending on how much you are prepared to spend then using paid traffic can bring in lots of traffic fast, but it is only the PPC traffic that is likely to be targeted and result in sales. Avoid buying in offers of 10,000 visitors for $20 etc. as you have no idea of where these visitors are being generated from, and you may find that major search engines actually mark your site down as a result of this traffic.

SEO is the best way to generate large volumes of free, targeted traffic that will keep coming to your website month after month, long after your PPC campaigns have ended.

SEO takes a lot of skill due to the large number of factors involved in relation to your websites on page and off page optimisation, and in addition the search engines are always changing their ranking algorithms, which means the factors involved in SEO are also ever-changing.

If you have built your own website then there is quite a bit you can carry out yourself, however if you are considering getting a website built by a web development company then it is worth looking at what SEO services they offer in order to help you generate long-term free traffic. A good web design company may not offer the Search Engine Optimisation services that a web development company does.

The first may help you just design your site, whilst the latter designs it and then helps generate traffic to it, and traffic is key to making sales.

Generating off page traffic can involve a very wide variety of activities from blog posting, posting on related forums, article promotion, press releases, ezine articles, and newsletters to name but a few.

Bad traffic generation methods to be avoided are banner exchanges – you have no idea where your banner is being displayed, link farms, bulk traffic purchases, and buying in poor quality back links, all of which can negatively affect your site’s popularity.

So consider these factors carefully when choosing how to generate traffic to your site, and ideally consult a web development expert in traffic generation and SEO.

TME Solutions provide Web Design in Kent, and aid clients with various methods of generating website traffic throughout the site launch and development process.

Article Source:  Generating Website Traffic

By Abhik Biswas

Google Inc., Owner of the most popular Internet search engine, posted its biggest gain in four months in Nasdaq trading after introducing a browser to challenge Microsoft’s decade-long dominance of the market. The program, known as chrome, will isolate flawed web pages so users can close them without shutting down the entire browser, and will make it easier to run other applications without downloading them to a computer, Google said.

The software opens a new front in Google’s fight with Microsoft, whose Internet Explorer controls more than 70/ of the browser market. Google is trying to parlay its success over Microsoft in online searches into an effort to court users who want e-mail, calendars and word processing through a browser instead of products such as Microsoft’s Word and Excel.

“They’re looking at the big picture of their business,” said David Smith, a Gartner analyst in Bedford, New Hampshire. “They’re looking at the speed at which browser development is going and they’re trying to accelerate it.” Google faces an uphill battle against internet Explorer, Which has led the browser market since it passed Netscape Communications’ Navigator in 1999, because the Microsoft program come pre-installed on personal computers. Internet Explorer’s lead in the Web browsing market is followed by Mozilla Corp’s Firefox with 20/ and Apple’s Safari with 6.4/, according to research firm Net Applications of Aliso Viejo, California.

A loss of browser users to Google might curb Microsoft’s ability to lure people to its search engine, the default option for Web queries on Internet Explorer. Microsoft, the world’s biggest software maker, released a new version of Explorer last week for testing. The software lets users control whether it saves the sites they’ve visited and can keep Internet sites from tracking user activity.

“the browser landscape is highly competitive,” said Dean Hachamovitch, general manager Internet Explorer, in a statement. “People will choose Internet Explorer 8 for way it puts the services they want right at their fingertips, respects their personal choices about how they want to browse and, more than any other browsing technology, puts them in control of their personal data online.”

Google is the default search engine on Firefox, Safari and Opera Software ASA’s Opera, browsers that represent about 27/ of the market combined. Chrome’s address bar may also help Google attract users. It will have a double function, allowing people to type in web site location and offering suggestions for Google searches. That may help keep people from going to Microsoft or Yahoo for their Internet queries, Gartner’s Smith said.

You can visit Tech Freek for more Technology News.

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Article Source: http://EzineArticles.com/?expert=Abhik_Biswas
http://EzineArticles.com/?Googles-Free-Browser-Chrome-to-Take-on-Microsoft&id=1477529

20 Free eBooks About Social Media

1. The New Rules of Viral Marketing – David Meerman Scott
2. Marketing Apple – MarketingApple.com
3. Masters of Marketing – Startup Internet Marketing
4. Podcast Marketing eBook – Christopher S. Penn
5. Google Adwords Secrets – SEOBook
6. Get Viral Get Visitors – Stacie Mahoe
7. Marketing With Case Studies – Dynamic Copywriting (Bad Link)
8. How to Write a Marketing Plan – Geisheker Group
9. SEO for WordPress blogs – Blizzard Internet
10. Social Web Analytics – Social Web Analytics
11. Geeks Guide to Promoting Yourself With Twitter – Geekpreneur
12. The Zen of Blogging – Hunter Nutall
13. What is Social Media – iCrossing
14. A Primer in Social Media – SmashLab
15. Effective Internet Presence – Effective Internet Presence
16. Introduction to Good Usability – Peter Pixel
17. Increasing the Response to Your Email Marketing Program – CRM Transformation
18. We Have a Website. Now What? – Craig Rentmeester
19. Blogs & Social Media – PRSA
20. The Podcast Customer Revealed – Edison Media Research

http://www.chrisbrogan.com/20-free-ebooks-about-social-media/