Generating Website Traffic

By Andrew Mollison

To get sales of your product or subscribers to your service or newsletter, then you need to get traffic, as without traffic you will not get either.

Yet generating website traffic is one of the hardest things to do, sure you may get lucky and invent the next Facebook or Twitter, but for the vast amount of websites then getting traffic is not easy. Indeed a lot of people who build their own websites struggle just to get their sites indexed in Google.

If generating traffic was easy we would all be Internet millionaires!

So if you have a website, or want to start one then how do you go about getting traffic?

Well there are two ways in which to do this, buy it or carry out Search Engine Optimization (SEO) in order to gain free traffic.

Buying traffic can bring goods results if your site converts its sales well, but can cost you dearly if it does not. There are various forms of what we can class as “Paid” traffic, from buying banner ad space on other sites through to using Pay Per Click (PPC) ads. Depending on how much you are prepared to spend then using paid traffic can bring in lots of traffic fast, but it is only the PPC traffic that is likely to be targeted and result in sales. Avoid buying in offers of 10,000 visitors for $20 etc. as you have no idea of where these visitors are being generated from, and you may find that major search engines actually mark your site down as a result of this traffic.

SEO is the best way to generate large volumes of free, targeted traffic that will keep coming to your website month after month, long after your PPC campaigns have ended.

SEO takes a lot of skill due to the large number of factors involved in relation to your websites on page and off page optimisation, and in addition the search engines are always changing their ranking algorithms, which means the factors involved in SEO are also ever-changing.

If you have built your own website then there is quite a bit you can carry out yourself, however if you are considering getting a website built by a web development company then it is worth looking at what SEO services they offer in order to help you generate long-term free traffic. A good web design company may not offer the Search Engine Optimisation services that a web development company does.

The first may help you just design your site, whilst the latter designs it and then helps generate traffic to it, and traffic is key to making sales.

Generating off page traffic can involve a very wide variety of activities from blog posting, posting on related forums, article promotion, press releases, ezine articles, and newsletters to name but a few.

Bad traffic generation methods to be avoided are banner exchanges – you have no idea where your banner is being displayed, link farms, bulk traffic purchases, and buying in poor quality back links, all of which can negatively affect your site’s popularity.

So consider these factors carefully when choosing how to generate traffic to your site, and ideally consult a web development expert in traffic generation and SEO.

TME Solutions provide Web Design in Kent, and aid clients with various methods of generating website traffic throughout the site launch and development process.

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The Easiest Way to Get a WordPress Blog Up and Running on Your Own Domain

The following is information from the WordPress.Org website.  I am not scrapping information but I wanted you to see it without any changes.  Make sure you look at the end of this article for the easiest way to install WordPress on your own domain.

WordPress is well known for its ease of installation. Under most circumstances installing WordPress is a very simple process and takes less than five minutes to complete. Many web hosts now offer tools (e.g. Fantastico) to automatically install WordPress for you. However, if you wish to install WordPress yourself, the following guide will help. Now with Automatic Upgrade, upgrading is even easier.

The following installation guide will help you, whether you go for the Famous 5 Minute Installation, or require the more detailed installation guide.

Things to Know Before Installing WordPress

Before you begin the install, there are few things you need to have and do.

You need access to your site and its directory and software to proceed with the installation. These are:

Things You Need to Do to Install WordPress

Begin your installation by:

  1. Checking to ensure that you and your web host have the minimum requirements to run WordPress.
  2. Download the latest release of WordPress.
  3. Unzip the downloaded file to a folder on your hard drive.
  4. Be prepared with a secure password for your Secret Key
  5. Print this page out so you have it handy during the installation.

Now here is the information I promised you.  I use Bluehost for most of my blogs.  They have two free apps available that will get WordPress up and running in well less than 5 minutes – Fantastico or Simple Scripts.  You do not need to use ftp or file manager or anything else.

CLICK HERE TO SIGNUP FOR BLUEHOST.COM

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Improvise for Results

Here is a follow up article to yesterday

Are You Willing to Improvise to Achieve Results You Want?

By Vladan Nikolic

Leaders are open-minded, they are willing to improvise and excessively leverage on successes achieved by others.

Leaders are calculated challenge seekers. They know that it could be lonely at the top. Their willingness to do whatever it takes to get there is not possible without constantly reinventing themselves. Their mind is curious and open to new opportunities and ideas. One of the certainties in life and business is constant change and good leaders accept this fact and are prepared to it. They find the inspiration and ideas from their own experiences but also from competitor’s practices and other people’s success stories. Everything starts with an idea in someone’s mind, but sacrifices and efforts have to be made to make it vivid and prosperous. Actions must follow as nothing moves in life and business without it. Leaders are always willing to improvise if and when everything else fails. They test, measure and perform different analysis and applications on the same problem in order to find better solutions. They know when to seek help and when all known and possible avenues have been explored. Knowing their own limitations serves as a breakthrough point where leaders borrow on strengths and capabilities of others to make their vision possible. Someone might say that there is a great deal of luck involved in every success story out there. The truth is that there is always more about preparedness and willingness to it than a mere hoping and wishful thinking. Action drives willingness, procrastination breaks good intentions. Being prepared and taking massive focused actions ensure great results. Do your research thoroughly and find out what tasks to delegate, where are the bigger opportunities, what is missing that if provided could propel even further the success that you, your employees and subordinates have ever dreamed about.

Leaders are results oriented. They build their teams on strengths, not on improving minor weaknesses.

Having in mind the best interest for their businesses, leaders constantly improve on how they do things, how they conduct their business, how they encourage innovation and so on. They understand that the only thing certain and inevitable in life and business is change so they adopt and seek out opportunities to expand. The leadership mastery in getting results reside in bringing out and leveraging on other people skills and knowledge, creating complementary teams of high performers and getting their shares for every project and objective co-created to get desired results. On the other hand, when stakes are high, people feel tense and seldom reason in a good possible option. They overreact and seek validations to support their basic premises. In addition, it is always easier to find weaknesses in others than to acknowledge their capabilities. It is always easier to justify than to empower, to punish than to reward. Avoiding this trap is mandatory. When you build your case around effective collaboration and communication, where there are no places for unaddressed issues to be left hidden – you build trust and remove obstacles in team development process. No back-door politics, no hidden agendas! Face your problems with the honest approach to find opportunities in every obstacle you may find. Ask yourself and your team:

  1. Is there an opportunity here for a greater success?
  2. What is the best use of our time, skills and energy?
  3. What results do we want here? Are we all on the same page?
  4. Are we committed to the project?
  5. What is missing?
  6. What are the next steps?

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Innovate to Continue Being Competitive

Running an internet business requires good business practices. Learning to stay abreast of changes and to innovate is a key to your success. Let me know what you think about this article.

Innovate and Be Competitive Or Disappear!

By Vladan Nikolic

All the great inventions of humanity, all that exist today that people created and made possible will at one point become obsolete and will be replaced by newer and quality improved products and services.

We replace physical things – old equipment, old softwares, old manuals, old procedures in the same way as we replace our old beliefs, old habits, and old way of doing things – our old way of being.

The way to higher self is burning and painful but challenging and rewarding at the same time. We have a tendency to trade-off and throw away, to destroy and unlearn our inefficiencies, inadequacies, failures for something of a higher value, newer and more effective. Our desire in other words is something that will serve and inspire us on the way to excellence; something that will increase our competitiveness and bring the highest return on investment. We should abandon everything else that does not produce results.

Similarly, as live ever-changing units, businesses are influenced and determined by markets in which they run, demands they intend to satisfy and serve, supplies and inputs they consume and passionate people who make them successful and grow.

The law of incremental improvement is telling us that in order to be competitive in years to come, we have to reexamine, redefine, improve and reinvent our business models, our people, and our practices on a regular and continuous basis. Unfortunately, this alone will be insufficient in days to come. The entrepreneurs, CEOs, business owners, and managers will face tough reality and immerse pressure while attempting to drive their units and do numbers they set for themselves. Things will get even harder with the innovations, outsourcing, new competitors, and changes in demands, market fluctuations and reactions. Shifts in customers’ experiences, preferences and market demands will be impossible to satisfy by simply following the pack. Shifts will happen overnight and only the most prepared will be able to absorb it. Only those brave enough to stretch beyond their comfort zone will prevail.

Is there a solution?

A business can be changed as a whole on every level of its existence. The power of small wins that work as catalysts of change and then grow in numbers and intensity can make a huge impact on every organisation. Process of reinvention today is organisation wide process. Key personnel in every modern and competitive organisation make constant improvements to practices and expect at the same time where and when market shifts are likely to happen, what impact will that have on the overall operations, and what will our business look if this happens.

They have to predict the future and there is no better way than to create the Exclusive one that fits perfectly into our goals, strategies, and models. Create your own future, perfect in all means according to your own measures. No matter how futuristic, innovative and unacceptable it might be today.

Final thoughts

Questions for you as leaders of tomorrow

  1. What are you doing today to put you and your business in the front seat once the opportunity arises? What strategies you anticipate to be clear winners in the future?
  2. How your products and services, facing the reality of being obsolete, stick to your goals & objectives? What are you doing to improve them or reinvent them?
  3. At what level is your game today? Are you playing it and dream big enough?
  4. Are you merely improving your business & operations or thinking and bringing into existence radical changes that will change both, the game you play and the field where you play, forever?

Predict, plan, design and create your future carefully. You will have the bright one if you do or you will not have one at all!

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