By Veda Horner

Finding the right targeted keywords for Search Engine Optimization will greatly improve the chance of your website being found by the people who are looking to buy your product or service. Why is SEO an excellent marketing strategy because it is a low to no cost long term content strategy It may take 3 to 6 months to get your site optimized but the rewards can be very profitable in the long run.Your website has the potential to generate free targeted traffic for your business for years to come.

What is Search Engine Optimization? It is the process of improving the visibility of a website by search engines via the ‘natural’ or unpaid organic search results. SEO considers how search engines work and what people search for. Your goal is to get your website ranked on the first page of Google or any other search engine and in the top 5 or 6 spots on the left side of the page The higher on the page you are the more frequently your site appears in the search results list and the more visitors you will receive from the search engines. It has been proven that when people read a page they read from left to right across the page.

So why are targeted keywords so important in SEO?

There are 4 types of people searching on the internet:

The Information Seeker, looking for general information on a solution, but not ready to buy yet.

The Researcher, already been looking for the right choice, but not ready to buy yet.

The Buyer, may or may not already be involved in a business and is looking for answers.

Hot, this person already knows what they want and are looking to buy or join, they have the exact name of what they want.

As you can see there are many different reasons as to why people are searching on the internet. It is up to you to find the right keywords so the buyer or that hot prospect can find you.This is why it is important to know your niche and the keywords that best describe it. You need to know how people are searching for your product, service or the information that you are offering. You need to think like your perfect prospect. What would they type in the search bar?

The best keywords should be at least 2-5 words long called ‘long tail’ keywords. The majority of the people searching on the internet type in more than one word to find what they are looking for. If your niche is ‘Make Money’ than a keyword you may want to target is ‘how to make money online’ or any variation of it. But first you need to research the keywords you want to target as to searches, relevance and competition. Google AdWords Keyword Tool is a free resource that will give you a list of keywords related to you original query, search volume, competition and trends. Wordtracker, the free version will also give you a list of related keywords and phrases and search volume. Those are just two of the many free and paid keyword tools available.

The last point to consider in optimizing the content on your website with your targeted keywords. Below is a list of the places to add your keyword:

in the title of your page

throughout the copy but no more than 3 to 5%

header tags H1, H2 H3

meta tags

image file paths and in the images ‘alt text’

URL

SEO Pressor is a WordPress plugin you can buy if want help with on page SEO.

Remember keyword relevance is more important than keyword density (avoid keyword stuffing). Search engine optimization is a low cost long term content marketing strategy. Find the right keywords and you can generate highly targeted traffic to your SEO website.

Veda Horner If you found this article of value you can find more marketing strategies on my blog at http://www.vedahorner.com. Be sure to get your Free Report “The Top 5 Strategies For Generation Targeted Free Leads.

Article Source:  The Importance Of Finding The Right Keywords To Generate Highly Targeted Traffic To Your SEO Website

20 Free eBooks About Social Media

1. The New Rules of Viral Marketing – David Meerman Scott
2. Marketing Apple – MarketingApple.com
3. Masters of Marketing – Startup Internet Marketing
4. Podcast Marketing eBook – Christopher S. Penn
5. Google Adwords Secrets – SEOBook
6. Get Viral Get Visitors – Stacie Mahoe
7. Marketing With Case Studies – Dynamic Copywriting (Bad Link)
8. How to Write a Marketing Plan – Geisheker Group
9. SEO for WordPress blogs – Blizzard Internet
10. Social Web Analytics – Social Web Analytics
11. Geeks Guide to Promoting Yourself With Twitter – Geekpreneur
12. The Zen of Blogging – Hunter Nutall
13. What is Social Media – iCrossing
14. A Primer in Social Media – SmashLab
15. Effective Internet Presence – Effective Internet Presence
16. Introduction to Good Usability – Peter Pixel
17. Increasing the Response to Your Email Marketing Program – CRM Transformation
18. We Have a Website. Now What? – Craig Rentmeester
19. Blogs & Social Media – PRSA
20. The Podcast Customer Revealed – Edison Media Research

http://www.chrisbrogan.com/20-free-ebooks-about-social-media/

Google is a search engine and their main objective is to give their customers what they are seeking – period. Forget about all the hype and schemes while you focus in on the two things that will make the biggest difference. The first thing is good content. Whatever the consumer is searching for, this is what Google desires for them to find.

Search engine optimization is utilizing tools and methods to make your site rank in the top results search engines. Getting yourself onto the first page, and even better on the top half of the page, will ensure that your site will generate public awareness and generate more traffic. Traffic is needed so that you can gain potential income and business.

Most people that use search engines use only the top ten search results on the first page. Making it to the first page is a barometer of a sites success in search engine optimization. If you make it into the top three then you are very successful. The exception to this rule could be an unusual name or product which will rank high because of the scarcity of results.

I call good content the Wikipedia phenomena. Try this out for yourself. Do a search on Google on any topic you choose, and usually the Wikipedia entry will be in the top three results (usually number one). The exception to this rule is when Wikipedia does not have a substantial article on the topic.

Search engine optimization will require a lot of writing to be fully realized. Either you will do it yourself or pay someone else to do it for you but the work must be done. From time to time there will be different aspects of your site that will need to be changed and fine tuned to get better search engine optimization.

Search the internet for more useful help. Tips, guidelines and methods for search engine optimization are plentiful. Read articles that can help you optimize your site in search engine results. The more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort in your part but the benefits will be great.

The second thing that will make a major difference in your search engine rankings are the number of inbound links coming into your site. The buzz words now as I write this are “Social Bookmarking” and “Article Directories”. Both of these vehicles are major ways to gather links very quickly. Outbound links from your site are important too but not nearly as much as inbound links.

Focus in on writing good content and you will get noticed by other websites that have high page rankings (A measure that Google gives to a site to indicate its importance). Take the time to read other sites and make comments when you really have something to say. You can also visit forums related to your theme and participate in discussions.

If you can part with some money, there are many sites on the internet that can help you in search engine optimization. There are many sites that help in tracking keyword phrases that can help your site. There are also some content writers that have lots of experience in making good keyword laden content for your sites that have good quality.

Remember that there are two main things to stay focused on as you try to gain search engine optimization. Make sure that you have plenty of content and links and this should enable you to be near the top in search results.

WordPress seo link:    http://yoast.com/articles/wordpress-seo/

I bought a book to help with my WordPress blogs entitled, “WordPress for Dummies”. It is well worth the price for the information that I got quickly, but I want to let you in on a secret. If you are willing to spend the time in research you can usually find much of the same information. An example in point is today’s link.

Joost de Valk is known for lots of plugins on WordPress and he is an expert on SEO. Check out the link and the blog, you will not be sorry. Personally, I will continue to buy books that I need because of the time factor. I can get the information in a bound form and it is easy to access. I will also check out Joost’s blog on a regular basis – this is the best of both worlds.